Put simply: People like short-form video.

As of June 2022, YouTube Shorts topped 5 billion monthly active users.

In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types ( Socialinsider).

In fact, on Instagram Reels have the highest reach of all media types on the platform.

Reels account for almost 20% of the time people spend on Instagram.

55% of TikTok users bought something after seeing the brand on the app.

TikTok, a short-form video platform, is the most engaging social platform by engagement rate ( Socialinsider).

Consumers find short form video to be 2.5x more engaging than long-form video (The Sprout Social Index™).

Here are a few stats that prove the value of short-form video: The data behind short-form video doesn’t lie-it’s a winner. Short-form video statistics speak for themselves Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment. And it’s well within your reach to start using it in your video marketing strategy. This bite-sized content can supercharge your social strategy and brand awareness. While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. Whether you love short-form video but need buy-in, or you still need some convincing, we’ve got you covered. Why short-form video is worth using (and how to secure buy-in)

8 ways to get more from your short-form video strategy.

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in.

In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. The good news? The short-form video format is here to stay, and worth investing in for the long term. According to the Sprout Social Content Benchmarks report, 52% of marketers cite changing content formats as a challenge when planning and scheduling posts.

And this shift is putting pressure on social media practitioners to put on their movie director hats. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? At the risk of stating the obvious: Short-form video is a big deal.

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